Connection with meaning.
Respect, trust and a sense of belonging sit at the heart of every IDFC character.
The story / Saruah BadrDifferent flags.
Different flags.
Shared loyalty.
IDFC began with two things I love: French bulldogs and the way a World Cup brings people from different countries together.
I wanted to turn that feeling into characters—with their own identities, expressions and stories, connected by something deeper.
Saruah Badr
Why a French bulldog?A little dog.
A little dog.
A bigger idea.
Dogs are more than companions. They connect with people through trust and loyalty. For Saruah, the French bulldog represents that bond, with a beauty and personality that make every character feel individual.
The IDFC world brings together culture, travel, fashion and storytelling. Flags celebrate where we come from; personality reminds us that no one can be reduced to a country, a label or a stereotype.
The vision is a welcoming community with no racism or exclusion. A place to learn about one another, share stories and find people who understand you.
Room to be yourself.
Celebrate your culture and personal style while staying curious about the world around you.
Stories that grow.
Character backstories, animation, games and collector experiences are part of the longer-term vision. They are not available benefits today.
The world we are buildingArt you connect with.
Art you connect with.
Stories you belong to.
The collection starts with character art. Future plans include physical pieces, community experiences and deeper stories behind the faces you meet here.
Each new release will explain exactly what it includes. Collecting should begin with a connection to the art.
Meet the characters